The Vintage Frames Company has been given the pleasure of co-branding it’s second release with Ultra Eyewear. It is with great pride and pleasure we announce the official launch of the Vintage Frames Shop x Ultra Goliath 2 “Snowdon Deli” Edition also called the Butcher edition.
In 1946 Montreal birthed what would soon become a classic Montreal establishment; Snowdon Deli. From what started out as a deli counter, to what has blossomed into a full blown restaurant, Snowdon Deli is a Montreal landmark. The deli was founded by the Morantz brothers, who through hard work and dedication produced some of the finest cut smoked meat on the planet. Vintage Frames Company owner Corey Shapiro’s earliest and finest memories were waking up at dawn for a breakfast club with his grandfather and friends at Snowdon Deli. Populated by clothing industry moguls, the Snowdon Deli Breakfast Crew would become the base of inspiration for Corey’s fashion direction. The Ultra Goliath 2 “Snowdon Deli” Collection was conceptualized from Corey’s earliest eyewear memories being that of his grandfather and friends wearing Ultra Goliath 2 frames for a morning smoked meat gathering. It is with that fondest memory that The Vintage Frames Shop is proud to announce it’s Vintage Frames Shop x Ultra Goliath 2 “Snowdon Deli” Edition
With only fifty pairs of these sought-after frames being produced, Vintage Frames Shop is once again proving why they are the number one purveyor in the Vintage eyewear industry. Ultra has exclusively co-branded with the Vintage Frames Shop to release a limited edition Clear Frame as part of our Dr. Shapiro Collection. The enormous size and presence of this frame is what made this sunglass into such an iconic piece of eyewear. The Ultra Goliath 2 comes with either it’s original clear lenses, or with a custom mirrored set of lenses. The Vintage Frames Company recognized its historical importance to the music and fashion world and made it a priority to bring it back to life!