THE BLUE OPTYL TREE

the blue optyl tree Vienna 1974 by Gottfried Kupfer

The blue Optyl Tree was the entrance of the new Optyl factory in the 22 district of Vienna. The blue tree was the result of of a fire in a near working station. After the accident the the tree was coloured blue by the architect and got a place for launch parties of the vienna society in the early 70s.

Painting by vienna artist Gottfried Kumpf 1974

INTO THE LIGHT

flower serge kirchhofer 1970s vienna launch new sunglasses collection

LIGHT

The light shines on chaos
His path chartered by the stars
Absorbs without seeing,
thinks without feeling
blazened by disdain.

BEAUTY

he toils terrain
pursues Leonardo’s decree
looking through youth
reveals his Artists guise

LUST

Strokes in ink adorn feline form seduces mystery enchants

LOVE

He masquerades them all
eyeglasses to escape
Goldfingers to shine
Silk to seduce

POWER

A maniacal force
wields darkness,
Explosion, denial, loyalty,
This fantasy, scandal
history shall not repeat
he looks
Into the light.

serge kirchhofer collection 1960s vienna launch new collection

SERGE KIRCHHOFER

Udo Proksch in seinem Studio in der Walfischgasse umgeben von Werbemitteln für Serge Kirchhofer Design, 1973

Udo Proksch in his Studio in the Walfischgasse/Vienna, surrounded by merchandising articles for Serge Kirchhofer Design, 1973

SERGE KIRCHHOFER

udo proksch auszug lucona walfischgasse sergekirchhofer

Viennaline by Serge Kirchhofer

Vogue Australia April 1987 -Viennaline vintage sunglasses made in Austria by Serge Kirchhofer

In the 60s and early 70s Serge Kirchhofer designed the frames for the brand VIENNALINE and made expensive advertising campaigns in his office in Vienna. Crazy stories about this time can be found in the books “Lucona” and “Ein Staat braucht einen Mörder” easy to find on AMAZON.

udo proksch lucona book america sunglasses journey